Communication and engagement solutions
Websites, presentations and reports describe the same work in different ways. As the work changes, those accounts drift apart.
How this work runs.
One run, start to finish. A box with an accent tick is a tool acting and opens its own page; a rounded box is an artefact or a record; a diamond is a decision the work cannot pass without. A dashed line is a hand-off the suite has not mechanised yet.
A change in what the organisation is triggers the rebuild of the site and of the exports drawn from the same source.
Each step in the order it runs, and where one stops before the next begins.
- 01RECORDNOT MECHANISED YET A record the run reads, writes or hands on.Nothing in this run reaches it. Hands on to MASON.
- 02PROPOSE · toolGAUGE proposes a change for someone else to accept, and never makes it.Nothing in this run reaches it. Hands on to REBUILT SITE.
- 03RUN · toolMASON Rebuilds the site and every export drawn from the same source.Reached from NOT MECHANISED YET. Hands on to REBUILT SITE, SHAREABLE EXPORTS: SNAPSHOT, ONE-PAGER, DESIGN FILES.
- 04RECORDREBUILT SITE A record the run reads, writes or hands on.Reached from MASON, GAUGE. The run parks here.
- 05RECORDSHAREABLE EXPORTS: SNAPSHOT, ONE-PAGER, DESIGN FILES A record the run reads, writes or hands on.Reached from MASON. The run parks here.
- 01picked upMASON NOT MECHANISED YET.Matter the run starts from. No member of the suite put it there.
- 02parks hereMASON REBUILT SITE.Nothing later in this run reads it, so this is where that branch of the run stops.
- 03parks hereMASON SHAREABLE EXPORTS: SNAPSHOT, ONE-PAGER, DESIGN FILES.Nothing later in this run reads it, so this is where that branch of the run stops.
- 04nothing crossesGAUGE REBUILT SITE.This hand-off is not mechanised yet. A person notices, or nobody does.
What this work delivers.
Clear public material grounded in the same evidence and decisions, adapted to the people who need to understand it.
Set the brief
Identify the audience, the decision the material should support and the sources that justify its claims.
Shape the account
Mason develops copy and illustrations from the source material, with a clear distinction between evidence and proposal.
Build the artefact
Produce the site, report or presentation in the property’s visual language.
Review and revise
Check meaning, links and rendering before publication; revisit the material when its underlying facts change.
Publication remains a deliberate action. A change in the underlying work informs a revision; it does not authorise an external release.
Explore communication artefactsWhich tools, in what capacity.
Put this to work in your context.
Tell us what you need to achieve and what you already have.